A Creative Director, Art Director, who has been known to write the occasional platform and headline.
We gave Unitec’s trade department a bigger voice, flipping tradespeople from invisible labourers into the builders of our city. Alumni placed pins on a world map showing where their Unitec skills landed them, and a custom bus tour guided Aucklanders past buildings crafted by grads. The campaign even grabbed “Best in Show” at the NZ Media Awards and took home three golds for smart media, branded content, and social impact.