Anchor Milk
To promote Anchor Calci+, we gave free milk to injured kids. Their X-rays were turned into scannable decals—barcodes at supermarkets that covered the cost for as long as the break took to heal. Good for bones. Great for brand recall.
To promote Anchor Calci+, we gave free milk to injured kids. Their X-rays were turned into scannable decals—barcodes at supermarkets that covered the cost for as long as the break took to heal. Good for bones. Great for brand recall.