A Creative Director, Art Director, who has been known to write the occasional platform and headline.
Michael Hill launched its “We’re for Love” platform in North America with two Super Bowl spots, marking the first time a New Zealand brand appeared in the Big Game. We interviewed 1,200 New Yorkers about love, selected 30 for the final cut, and aired beautiful, real stories (viewers didn’t even know we were a jeweller, and that was the point). The campaign ran globally and helped deliver a record year in revenue, up 9.9% to $483.9 million.