A Creative Director, Art Director, who has been known to write the occasional platform and headline.
Seven men take their own life every day in Australia. It’s the country’s leading cause of death for men, bigger than road accidents, cancer, or violence.
At the heart of the issue is a story we’ve been told for generations: that real men don’t cry. Don’t talk. Don’t ask for help.
This campaign set out to break that silence, and rewrite what strength really looks like.