A Creative Director, Art Director, who has been known to write the occasional platform and headline.
We built a campaign to show young women that engineering isn’t just hard hats and heavy maths, it’s behind almost everything they touch. By reframing what engineering really is, we helped shift perception in a field where women still make up just 14% of the workforce in New Zealand. Because you can’t be what you can’t see, and we made sure they saw it.