A Creative Director, Art Director, who has been known to write the occasional platform and headline.
We flipped the narrative, turning healthy eating into a cause. With our "Righteous Burgers" campaign, we launched a vigilante burger hero to champion sustainable, natural, no-guilt burgers across TV, BVOD, radio, social, and OOH. Grill’d recycled 660,000L of cooking oil into biodiesel, converted 62 restaurants to green power, used 100% recyclable packaging, and partnered with local growers, all while establishing itself as a hero in the fast-food world. Proof that doing right tastes even better.