A Creative Director, Art Director, who has been known to write the occasional platform and headline.
DIY Blinds weren’t exactly a household name, so we built a bold platform around three words: Change the Ugly.
The campaign showed how blinds could transform a room (and the odd cat). In three months, the brand hit 88% of its annual revenue, grew 150% year-on-year, and pulled in $15 million in funding.
Turns out, ugly was a pretty good place to start.